Simplifying Complexity Into Clear Experiences
I turn complex products into clear, scalable experiences through UX strategy, product thinking, and thoughtful design.
About
Building at the intersection of
clarity & complexity
Senior UI/UX Designer with +5 years of experience designing user-centered digital products across enterprise SaaS, B2B, B2C, and multi-persona platforms.
I specialize in turning complex business requirements and user needs into clear, intuitive, and scalable experiences, combining product thinking, UX strategy, information architecture, user flows, prototyping, high-fidelity UI, and design systems to create solutions that balance user needs with business goals.
My experience spans enterprise platforms, safety & security, e-commerce, e-wallets, education, and AI-powered products, giving me the ability to adapt to different users, business models, and product challenges.
Experience
My Design Journey So Far
- Established style guide and kit standards, unifying typography, spacing, and sizing across the product system
- Owned the Takyah product redesign and feature architecture from concept through delivery
- Trained engineering teams on Figma Dev Mode, streamlining handoff and cutting rework at implementation
- Translated +12 client requirements into user flow diagrams and feature architecture, documented components with developers, and presented flows in client demos
- Accelerated workflow 40% by building and maintaining a centralized design system and component library at full WCAG compliance
- Led competitive and market analysis across Saudi products to identify differentiation opportunities, feature gaps, and areas for product innovation
- Redesigned 7 key features across desktop, mobile, and tablet, lifting usability and consistency platform-wide
- Analyzed Hotjar analytics to identify friction points and resolved 90% of usability issues within 24 hours, driving iterative improvements to a legacy safety and security platform.
- Designed 9 mission-critical modules including accounting, funding & reception
- Delivered both mobile app and web experiences
- Simplified complex business logic into clear, intuitive user journeys
- Delivered 150+ UI screens and a reusable kit that supports future product updates
- Prototyped 10+ user flows in Figma across 3 personas, accelerating stakeholder feedback and reducing development iterations.
Selected Work
Featured Projects
These projects are classified.
Just like Area 51 — but with better UX.
All projects I’ve worked on with these companies are under NDA, so they can’t be shared publicly here. However, the full case studies including flows, decisions, and all the behind the scenes details, are ready to walk you through in a meeting or interview.
Let's set up a call →Or check out some published work in the meantime
Behance
Dribbble
How I Work
My Design Process
Understand
Problems, requirements, constraints & stakeholder needs
Structure
User flows, information architecture & feature definition
Design
Wireframes, high-fidelity interfaces & interactive prototypes
Collaborate
Work closely with developers during implementation
Validate
Test implementation, ensure quality & iterate based on feedback
Visual Designs
Design Shots
Why Me
Here's what sets me apart
Engineering Foundation
B.Sc. Computer & Systems Engineering — I understand technical constraints natively and bridge design-dev gaps naturally.
Complex Systems Expert
I design where mistakes have real consequences — safety, security, access control, and AI monitoring platforms.
Verified Track Record
Top 3% on Freelancer.com & 100% Job Success on Upwork — independent delivery, verified by external platforms, not self-reported.
AI-Powered Workflow
I integrate AI tools (Claude, ChatGPT) into my daily design workflow — accelerating research, ideation, and decision-making.
Relentlessly Curious
ITI UX Camp, Udacity Nanodegree, Google UX, Human-Centered Design — I learn HTML/CSS to think like developers, test every new design tool, and treat every project as a chance to level up.
Testimonials
Nice Words from Awesome People
“Karim took the initiative to build our design system from the ground up and set processes that made the whole team’s work smoother. Creative, organized, and full of smart solutions — his work was remarkable.”
“Karim’s talent, commitment to timelines, and flexibility are remarkable. His exceptional business sense ensures projects are not only executed flawlessly but also aligned with broader organizational goals.”
“Karim is a talented, creative, and dedicated designer. Work with him was smooth and seamless. Delivered within budget and time — even extra work without asking for extra time. Definitely the one for long-term work.”
“Really hard working and responsive UI designer. And I mean UI Designer. Many designers are just graphic artists who have no clue about UI/UX. Karim does — and does his work very well. Hiring him for all future screens!”
“Karim responded within 24 hours to all my messages and followed up when necessary throughout the project. He did his own research and delivered the Figma mobile app design to a level that met my expectations.”
“Karim is a serious, dynamic and very professional person. He completed the work within the requested timeframe and made a strong proposal. He always answers positively and corrections come within minutes. Thank you, Karim.”
Get in Touch
Let's solve
something complex
Have an enterprise challenge or a product that needs clarity? Let's simplify complexity together.
Karimemad167@gmail.com